X (formerly Twitter) users will now have to pay a premium to avoid ads, Elon Musk has announced.
In a post on X, the tech billionaire said that two new tiers of X Premium subscriptions would be launching soon.
‘One is lower cost with all features, but no reduction in ads and the other is more expensive, but has no ads,’ Musk wrote.
No additional information has been provided on the launch of these premium features, which come amid poor advertising revenues and rising numbers of bots.
Many users of the social media platform are extremely frustrated with the sudden policy change, with some threatening to delete their accounts as a result.
‘I’m just about done with Twitter tbh’, wrote one frustrated X user in response to the announcement.
Another echoed the sentiment of many users, writing: ‘Yeeeahhhh I won’t pay a dollar’.
And one vented: ‘Musky is coming out with a two-tier subscription for Twitter and I am probably going to bail when that happens.’
Other users complained that Musk appeared to be charging more money from the user base without providing any improvements to service.
‘As if he [Musk] needs more moolah,’ one user wrote.
Another added: ‘The willingness to turn Twitter into Spirit Airlines is admirable’, in reference to the budget airline often cited as including extra charges for seemingly basic services.
Content by: WILIAM HUNTER