Chelsea‘s new home kit has been released for the 2023-24 season without a front-of-shirt sponsor.

The Blues dropped official photos of several stars – both former and present – posing in their new jerseys for the upcoming season.

Alongside the likes of Mykhailo Mudryk and Reece James were Champions League-winning manager Roberto Di Matteo and Dennis Wise.

Mail Sport exclusively reported that they had failed to attract an appropriate commercial partner, becoming the first time a Big Six club to have no sponsor on the front of their shirt upon launch.

In releasing the new shirt on Monday morning, Chelsea also warned fans that although no agreement had been reached with a sponsor, these may change prior to the star of the season.

A Chelsea statement read: ‘Fans should be aware that the 2023/24 home kit that features on pitch may subsequently feature a front-of-shirt partner. The club will communicate any changes to the kit in due course.’

This comes after the west London side’s failure to secure a big-money sponsorship deal with the club, after the end of an agreement with telecoms giants Three.

That deal had seen them receive £40million-a-year, although reports now suggest that the club should expect less in a new agreement, nearer the £25m-a-year mark.

The shirt itself is inspired by the increasingly-popular 90’s designs that are now a regular feature for big clubs in the Premier League.

Rivals Arsenal and Manchester United produced particularly popular kits last season drawing similar inspiration from the decade.

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Content by:  DOMINIC HOGAN